In 2020, Longines has launched a new line: the Longines Spirit collection. With this collection, Longines celebrates the pioneering spirit and exceptional men and women who, by a record, an exploit or a display of courage, have left their mark on history, such as Amelia Earhart, Howard Hughes, Paul-Emile Victor and Elinor Smith.
They are not only exceptional aviators and explorers, but also embody inspiring values and messages for the younger generations. At the beginning of 2022, Longines will present new genderless models in 37mm, with various dial variations, including a champagne colour.
The project objective was to represent those values in a modern way as well as in keeping with the brand values. We were tasked in creating a specific set of deliverables to reside on digital and social platforms.